Introduction:
The 2019 Women’s World Cup captivated audiences around the globe, showcasing the immense talent and passion of female footballers. This prestigious tournament not only provided a platform for the players but also attracted the attention of major brands. Let’s delve into the world of sponsorship at the Women’s World Cup, exploring how brands played a pivotal role in promoting and elevating the tournament’s commercial value.
Official Sponsors: Prominent Backers of the Tournament:
FIFA, the governing body of international football, partnered with various companies to support and enhance the Women’s World Cup. Here are some of the significant official sponsors who contributed their support:
Visa: As the official payment partner, Visa left its mark on the tournament. Their logo adorned match tickets, TV broadcasts, and other FIFA materials, offering seamless payment options to fans and enhancing the overall experience.
Coca-Cola: Refreshing moments on and off the field were made possible by Coca-Cola, the
official soft drink partner. Their products were available at stadiums and fan zones, providing spectators with much-needed refreshments.
Budweiser: As the official beer partner, Budweiser ensured fans had a taste of celebration. Their products were widely accessible at stadiums and fan zones, contributing to the festive atmosphere.
Hyundai: The tournament’s official automotive partner, Hyundai, played a crucial role in transportation logistics. Their vehicles ferried players, officials, and enthusiastic fans, adding to the smooth running of the event.
Qatar Airways: The official airline partner, Qatar Airways, facilitated the movement of participants and fans with their flights. Ensuring a hassle-free travel experience, they contributed to the tournament’s success.
The Impact: Beyond Financial Support:
Beyond the financial contributions, these major sponsors significantly boosted the tournament’s profile and commercial value. The Women’s World Cup gained immense visibility and reached a broader audience through its association with these renowned brands.
Additional Brands Making Their Mark:
In addition to the official sponsors, several other brands associated themselves with the Women’s World Cup. Sporting giants Nike, Adidas, and Puma provided uniforms and equipment for the participating teams, further enhancing the visibility of the tournament and showcasing their commitment to women’s football.
Financial Impact: A Testament to Growing Popularity:
The 2019 Women’s World Cup shattered viewership records, with an average of 1.12 billion viewers worldwide. This remarkable success, coupled with the support from major brands, showcases the growing popularity of women’s football. Let’s take a closer look at the financial impact:
Visa: Visa invested $50 million as the official payment partner, a 50% increase from their sponsorship of the 2015 Women’s World Cup.
Coca-Cola: As the official soft drink partner, Coca-Cola contributed $40 million, marking a 20% increase from their sponsorship of the 2015 Women’s World Cup.
Budweiser: The official beer partner, Budweiser, invested $30 million, reflecting a 10% increase from their sponsorship of the 2015 Women’s World Cup.
Hyundai: Hyundai, the official automotive partner, committed $20 million, a 5% increase from their sponsorship of the 2015 Women’s World Cup.
Qatar Airways: Qatar Airways, the official airline partner, dedicated $10 million, marking a substantial 100% increase from their sponsorship of the 2015 Women’s World Cup.
Overall, these sponsorships generated an estimated $200 million in revenue for FIFA. These funds were utilized to cover the tournament’s operational costs and invest in the development of women’s football worldwide. The success of the 2019 Women’s World Cup serves as a catalyst for the 2023 FIFA Women’s World Cup Scheduled to take place in New Zealand and Australia.