At Hestia Sports, we believe football content should reflect more than just scores and lineups, it should reflect personality.

So when we partnered with Sethu FC last IWL season, we decided to ditch the template. No more stock-standard jersey poses against dull backdrops. We asked a simple question:

What if players could just be themselves?

The Idea

The concept was simple, but bold for Indian football: give players the space to express their identities through casual, lifestyle-inspired photography. Props like books, guitars, bicycles, and basketballs were handed out, not for gimmicks, but to reflect each player’s unique vibe.

We used the club’s play area as our backdrop, unpolished, real, and full of character. This wasn’t about glossy perfection. It was about authenticity.

 

The Execution

No stylists. No studio lights. Just good light, good energy, and players being themselves.

We captured these moments and wove them into match-day graphics, lineup reveals, player shoutouts, and even season highlights.

Every piece of content had that “wait—this is different” energy.

 

The Impact 🚀

It stood out. Fans noticed. Other clubs took note. More importantly, the players saw themselves celebrated beyond their on-field roles.

In an ecosystem where women’s football often fights for attention, this campaign gave Sethu FC a distinct identity – one that looked fresh, confident, and unapologetically original.

What’s Next?

This is just the beginning. We’re here to redefine what football media looks like in India, club by club, frame by frame.

If your content still looks like 2015, let’s talk.

Because at Hestia, we don’t just show players, we show them off