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Project Rise: building an athlete team for Triumphant Sports
How a young performance sock brand and a sports agency built an ambassador programme around real athletes, not influencers.
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The 2026/27 window: where the Hestia roster signed
Eight moves across India's top two women's divisions, from East Bengal to Gokulam Kerala and Kickstart.
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The new era begins: IWL 2 Round 1
A new commercial partner, a new title sponsor and nine new clubs. Here is how the first round played out. Published on The Record.
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Anthony Andrews joins the India U17 Women's coaching staff
The most successful coach in Indian Women's League history takes on a national team role alongside his work at East Bengal.
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Unleashing the Power of Creativity: Enhancing Sports Media and the Digital Landscape in India
How creative storytelling, new formats and fan engagement can grow Indian sport beyond cricket.
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How to Engage the Modern Generation in Sports Through Social Media
Visual stories, fan content, behind the scenes access and the right collaborations.
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